Engage Deo Sprays
In May 2013, ITC's Personal Care Products Business expanded its product portfolio with the launch of Engage- one of India's first range of 'couple deodorants'. Engage consists of a range of 16 deodorants - with 8 fragrances each for Men & Women. 'Engage' marks the Personal Care Business' foray into deodorants with an exclusive brand. This new range of Deo Sprays for men and women provides 24 hour freshness and has been crafted to enhance their personal grooming and confidence.
The brand proposition of playful chemistry has been complemented with the innovative packaging design that brings alive special couple moments engaging in a new language of love. Packed in shaped cans, Engage introduces 'Silhouettes' as its key design component. Embodying the proposition of playful chemistry, the silhouette on each pack illustrates a distinct playful, uninhibited moment couples 'Engage' in.
Engage for men have a bold, modern look and has been designed in classical black with a tinge of effervescent colours. The range for women are in bright hues of Pink, Blue, Yellow and Green on a can shape designed with contemporary feminine patterns.
Engage Cologne Sprays
In September 2014, the business launched Engage Cologne Sprays - a range of exquisite Colognes for men and women. Engage Cologne Sprays have higher fragrance dosage & 0% Gas - thereby enabling long lasting chemistry. Engage Cologne Sprays consists 8 exquisitely crafted fragrances - 4 for Men & 4 for Women.
Engage Perfume Sprays
Engage has introduced a new range of perfume sprays for men & women. Crafted by international experts this range delivers strong and long lasting fragrances. This range has been launched in a clear transparent packaging.